Video Editor's Vocabulary

In the video industry, it's impossible to work without knowledge of special terminology that facilitates the workflow and communication between project participants.
Съемка видео рекламы на кино технику
We've collected for you the most important and popular words that you should know.

CASTING is a cast selection (in person or by video and photos).

PACKSHOT is a shot with the packaging, the advertised product itself and with the company name at the end of the video. The duration is usually from 2 to 5 seconds.

SHOWREEL is a video clip made from the most interesting frames of studio's or video editor's projects.

AFTERSHOT is a short frame following the packshot at the end of the video (it usually returns the viewer to the events in the video).

STORYBOARD is the main schematic drawing of the future video allowing you to understand what will happen in the frame.

MOTION TRACKING is tracking the movement of objects in the frame and calculating the movement of the camera that was shooting a real scene using special algorithms.

MATCHMOVING is an animation of 2D or 3D objects created by a computer. It's based on information about the movement of the camera obtained using motion tracking.

ANIMATIC is a video clip containing the schematic content of the future plot. It's a draft version. The video can be made using computer graphics, static drawings or photos.
Did you like this article?

Sometimes the workload seems huge to you, then you don't know how to start and how to properly organize your prep.

There will be 8 modules in my course, where we will look at all the basic panels and tools, learn how to work with them and apply all the knowledge in practice.

Here are all the main rules that will help you make your work easier and make video editing much faster and more interesting.

A computer mouse is, of course, good, but using hot keys is necessary to save time and simplify your work.

Often during the same type of filming or after a long creative break, it's difficult for you to collect your thoughts and create something creative.

We have prepared a new course on video editing in adobe Premiere Pro especially for you, in which we have collected a lot of useful information so that you can master this profession from scratch and be able to create cool videos for yourself or for the great public.

In 2021, global brands and designers are broadcasting trends using simple fonts and striving for minimalism. Another cool trend is wide fonts. It's easier to catch the viewer's attention with their help and emphasize on the most important things.

Made on
Tilda