What Does The Colorist Do?

One of the stages of post-production of films, clips and advert videos is color correction. With the help of color, it's possible to change both the picture itself and the viewer's emotions.

Well, the person who is responsible for developing the color concept of the video series is a Colorist. He works with exposure, saturation, various color filters and presets to get the best out of the material and achieve a certain task, namely:

SELL IT
Everything that deals with advertising, clips and similar commercial projects is a story about how to make a product more expensive and more attractive to the consumer. The colorist improves the color scheme of images in order to make product catch the potential buyer.

CREATE AN ATMOSPHERE AND EMPHASIZE EMOTIONS
A colorist working on creative projects pays attention to the emotions of the hero in the frame, the situation and the idea. For example, you can set a cheerful mood using saturated bright tints or a depressive mood using cool colors.

SAVE THE MATERIAL
If the video was shot with poor lighting, on the street or at night, then the colorist can fix the situation by applying his skills and making the right color correction.

COMPLETE THE BRIEF
Clients often turn to a colorist for help if they want to make their finished video more glossy or, for example, with the predominance of a certain color. A colorist is a master who must be able to adapt to any task in order to realize any complex idea.

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